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So far Loren Fogelman has created 191 blog entries.

Do You Really Need an Ideal Client?

Do you really need an ideal client?

Do you really need an ideal client? No. Success is possible without ever claiming a specific niche.

I’ve spoken with many entrepreneurs who work with everyone. Variety, they claim, prevents boredom. Selecting a specific target audience feels limiting. Other entrepreneurs resist choosing a specific niche because they’re afraid of not […]

Setting Boundaries Says “I Love Me”

Saying “no” may feel uncomfortable for you. Agreeing to everything that’s asked of you causes burnout, resentment and cynical thoughts. Saying “yes” when you really mean “no” affects your integrity.  Setting boundaries says “I love me”.

The boundaries you set, whether in your business or your personal life, boost your confidence. Clear boundaries send the message […]

Go Beyond an Attitude of Gratitude

Attitude of gratitude

Each time I hear someone talk about gratitude, and working on being more grateful, I pay attention. You could say I have an attitude of gratitude. That’s because I believe gratitude is not fully understood. Especially when your aim is to be mindful about the good things in your […]

Boost Your Business Confidence

Avoiding decisions

Entrepreneurs are required to make decisions all day, every day. What happens when you’re faced with an opportunity that seems risky simply because you’ve never done that before? Are you the type who craves risk or someone who dreads straying away from a “sure thing?” Imagine that you could […]

Leading Entrepreneurs Resolve Public Speaking Anxiety

Public speaking anxiety

Worrying about what people will think consumes too much time and energy. So instead of getting to the heart of the matter, you dilute your message to avoid controversy. Or you avoid speaking out on what you believe is right because you’re afraid of being called a fraud. When your public speaking anxiety […]

Stop Competing on Price

Stop competing on price

Pricing your services is an art. It’s one of the toughest challenges entrepreneurs face. Consistently underselling your services and giving away work for free affects cash flow. Consider the potential income you’re losing because you don’t know how to price your services. The good news is that […]

You Can Make it Happen

You can make it happen

When was the last time you wanted something so badly you were willing to do anything? Intuitively you knew this was the right thing to do. You might not have known how it was going to happen, but you were so focused on your goal you had faith […]

Holding Onto Non-Ideal Clients Reduces Revenue

The cost of pleasing everyone

It’s natural to want people to think well of you. Being liked is desirable. But at what cost? Melissa, a graphic designer, is a natural people pleaser. Working with her clients, especially the ones who appreciate her, is enjoyable.  Then there’s a few select clients who […]

Ordinary Entrepreneurs Do Extraordinary Things

Ordinary entrepreneurs do extraordinary things

Ordinary entrepreneurs do extraordinary things. Every day there is someone just like you and me who is making stuff happen. These are the entrepreneurs who get noticed and rise to the top. […]

Top Qualities of Leading Entrepreneurs

Leading entrepreneurs and Olympic athletes

Team USA received its 1000th gold medal at the 2016 Olympics in Rio. Champion Olympic athletes are amazing to watch. They are evidence of what’s possible when you pursue a dream. Olympic athletes embody similar qualities as leading entrepreneurs. Pay attention to the similarities. Note how their performance can influence […]

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