Attract New Clients Without the Struggle
If you’re struggling to attract new clients, you’ll need to make a few tweaks to your marketing. This might feel uncomfortable at first, but will pay big dividends in the long run. To start, you want to get specific…what does that mean? It means you need to focus on your niche. Let’s talk about that.
Who Do You Want to Attract?
It’s easy to think that taking a “carpet-bombing” approach to your marketing is the way to go. After all, why wouldn’t you want to cast as wide of a net as possible to catch as many fish as you can? Avoid this extremely common, but fatal, mistake. Your ideal client probably has very specific characteristics. Start to identify these characteristics and create what are known as avatars.
What Is a Persona and How Do I Use It?
An avatar is basically data that you’ve compiled about your ideal client. What’s the age range of your average client? Are they usually men or women? What’s their personality like? Which characteristics do they share? A quick Google search about how to create avatars will provide you with a wealth of information. Don’t skip this step – create your ideal client avatar as soon as possible.
Once you’ve created your avatar, all of your marketing efforts should be geared toward these people. By doing this, does that mean that you could potentially be excluding people? Yes, but the people you’ll be excluding will most likely not be a good fit for your product anyway.
Focus on your ideal client. Consistently provide them with content that’s geared toward their needs and provides real value to them. This kind of focused marketing nourishes your audience. You’ll attract a greater volume of leads and, you guessed it, more clients.
What’s Your 30-Day Goal?
Now that you know who your client is and what you’re going to do to reach them, you need to give yourself a goal. I want you to ask yourself, how many new clients do you want in the next 30 days? Use whatever metrics you need to come up with this number, it should be realistic but be sure to stretch yourself.
Now, ask yourself how many consultations usually turn into new clients? On average, what’s your conversion rate from consult to client. Once you have this number, you’ll know how many consults you’ll need to have in the next 30 days to reach your new ideal client goals.
Once you have this number, create your marketing plan accordingly to bring in these clients. Again, focus on your avatar to attract new clients. Then create content and ads with them in mind. You’ll be amazed how well this works to attract new clients.
Make Room for New Consults and Clients to Arrive
Having an influx of new consultations and clients won’t do you any good if you can’t deliver on what your marketing promised. If you’re going to attract new clients, then make sure that you have time available to speak with them. Strategically block off time for those consultations. Even before you’ve booked any, block out time on your schedule that you’ll specifically use for new client consults. You always want to have time open and available when you need it.
A Targeted Approach = Better Results
There’s plenty of research out there about the benefits of taking a targeted approach when you’re looking to acquire more clients. There’s a reason for that…it’s because it works! When you take the extra time to identify your target market, create detailed avatars and direct your attention toward them, you’ll instantly see a response.
Now, we’re not saying that you’ll get all the clients overnight. Your quality of your leads, however, will improve. With time you’ll get even more targeted. The more you know about your client, the easier it will be for you to find them and educate them about what you do.
Bottom line, you need a focus. Figure out all the details about your ideal client. Discover their dreams and hopes. Let them know how you can help them achieve those goals. Then, and only then, will you be able to attract the new clients you’re looking for.