The Human Side to Sales
Closing the sale. That term rubs me the wrong way. It turns a decision into a transaction, removing the human aspect.
People buy because of their human side; not in spite of it. With that in mind, I prefer to enroll new clients, […]
The Entrepreneurs Rollercoaster
Do you love rollercoaster rides? Building a thriving business, with its ups and downs, can feel like one. Especially in the early stages before momentum develops. Adding a niche marketing strategy to everything else on your plate often causes overwhelm.
Most training […]
Choose a Business Niche
More doesn’t always equate to better. This is especially true with your business. We commonly believe it’s important to serve a wide variety of clients and to offer a vast range of services. This approach; however, spreads your resources too thin.
What appeals to […]