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Design Your Packages for Value, Not Price

Why Follow When You Can Lead?

design your packagesSimply because something appears logical, doesn’t mean it’s right for your business. Don’t follow the status quo. Choose to take initiative, even if it’s contrarian. Set up a business that suits you. And, remember to […]

Don’t Get Lost in the Noise. Your Niche Strategy

To Niche or Not to Niche

niche strategyThe decision to niche is counter-intuitive. Choosing to focus on a specific population seems constrictive, like it narrows your choice. You quietly wonder, How can a niche actually grow my firm?

That’s true for accounting professionals who lack a plan.

I […]

Intuit’s Bookkeeping Test: A Blessing or a Curse for Small Bookkeeping Firms?

Sell Value, Not Time

small bookkeeping firmsThere’s hot discussion about Intuit’s recent bookkeeping services test, called QuickBooks Live. Many small bookkeeping firms worry that Intuit plans to offer bookkeeping services. Losing clients is their primary concern. Can a small firm truly compete with an enterprise business?

Those […]

Moonshot Thinking: Break Free from the “Business as Usual” Trap

Why Follow When You Can Lead?

Do you often find the traditional way of doing business feels stifling? Blindly accepting things as they’ve always been has never been your style. Because of that, you tend to lead rather than follow.

Your colleagues simply settle for the status quo. However, your curiosity has you question everything.

Through research and […]

How to Package Your Services and Stop Competing on Price

Employed or Self-employed

how to package your servicesYour education prepared you to be employed, rather than self-employed. So you spend countless hours thinking about raising your rates. But, you keep them where they are because you’re not sure how. Most training courses overlook pricing […]

Top 5 Advantages to Choosing the Legal Niche

Stop Being the Best-Kept Secret

Do your clients fully benefit from all your skills and knowledge? Research reveals that most accounting professionals undervalue their expertise. Although it seems counter-intuitive, serving a select population significantly raises your value. Plus, it’s easier for new clients to find you.

choosing the legal nicheSometimes […]

Your Strategic Plan Defines Your Destiny

The Strategic Plan

If you don’t define your destiny, then you’ll aimlessly wander. A clear vision influences everything you do.  It’s like the beacon sitting on the top of a lighthouse.

Recently, Steve and I decided that we wanted more clarity about our destiny. So, we scheduled time to develop our strategic plan. Our phones, text […]

She’s the Boss: Retire Your Husband from His 9 to 5

The Sacrifice We Made

Early in our marriage I stayed home to raise our children. Steve’s 90-minute commute meant timing his drive to avoid rush hour traffic. Because of that, he was out of the house early and home late. Of course, this took a toll on all of us.

Although I never planned to be a […]

She’s the Boss: Mistakes Learned from Working with My Husband

Our role reversal

she's the bossDuring the majority of our marriage, we’ve worked side by side. Steve was the program director of our counseling agency. I was the lead therapist.

Now our roles are reversed. I’m the boss and he’s working in my business. Because most of Steve’s career he’s […]

Hiring Your Husband – Adds Love to Your Business

Women’s Secret to Success

hiring your husband Are you among the 62% of women entrepreneurs whose primary source of income is your business? Since flexibility is important, many start out as virtual or home-based businesses. That’s because the other roles in our lives matter as much, […]

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