The decision to niche is counter-intuitive. Choosing to focus on a specific population seems constrictive, like it narrows your choice. You quietly wonder, How can a niche actually grow my firm?
That’s true for accounting professionals who lack a plan.
I […]
There’s hot discussion about Intuit’s recent bookkeeping services test, called QuickBooks Live. Many small bookkeeping firms worry that Intuit plans to offer bookkeeping services. Losing clients is their primary concern. Can a small firm truly compete with an enterprise business?
Those […]
Do you often find the traditional way of doing business feels stifling? Blindly accepting things as they’ve always been has never been your style. Because of that, you tend to lead rather than follow.
Your colleagues simply settle for the status quo. However, your curiosity has you question everything.
Through research and […]
Your education prepared you to be employed, rather than self-employed. So you spend countless hours thinking about raising your rates. But, you keep them where they are because you’re not sure how. Most training courses overlook pricing […]
Do your clients fully benefit from all your skills and knowledge? Research reveals that most accounting professionals undervalue their expertise. Although it seems counter-intuitive, serving a select population significantly raises your value. Plus, it’s easier for new clients to find you.
Sometimes […]
If you don’t define your destiny, then you’ll aimlessly wander. A clear vision influences everything you do. It’s like the beacon sitting on the top of a lighthouse.
Recently, Steve and I decided that we wanted more clarity about our destiny. So, we scheduled time to develop our strategic plan. Our phones, text […]
Early in our marriage I stayed home to raise our children. Steve’s 90-minute commute meant timing his drive to avoid rush hour traffic. Because of that, he was out of the house early and home late. Of course, this took a toll on all of us.
Although I never planned to be a […]
During the majority of our marriage, we’ve worked side by side. Steve was the program director of our counseling agency. I was the lead therapist.
Now our roles are reversed. I’m the boss and he’s working in my business. Because most of Steve’s career he’s […]
Are you among the 62% of women entrepreneurs whose primary source of income is your business? Since flexibility is important, many start out as virtual or home-based businesses. That’s because the other roles in our lives matter as much, […]
Photo by: By Joi Ito
With all things being equal, how do you separate yourself from similar services? From a consumers perspective, the difference between your service and […]
