Clearly Define the Problem You SolveEntrepreneurs constantly seek ways to increase their income. But they forget to ask these critical questions, “What does my client really want?” or “How can I solve their most significant problem?” Consider the problem you solve and how that relates to […]
Traditional education teaches conformity. During class you’re instructed to obey the rules, do what you’re told and walk down the hall in a straight line. Challenging the rules is frowned upon. Memorizing for the test, only to forget it later, is […]
Are you a rule-breaker? And, did you get into trouble while growing up. Then you’re in good company. Research shows that entrepreneurs, even as teenagers, didn’t always blend in.
But beware; doing something […]
SMART goals fail to motivateSMART goals fail to inspire visionary entrepreneurs. That’s because goals, over time, lose their appeal. As your motivation dwindles, the day to day operations gradually turn into a grind.
You then feel trapped. You go through the motions, but the burning desire […]
Your hourly rate is unfair.
Entrepreneurs commonly charge for their time. School taught us that our time is highly important. However, this pricing strategy teaches your clients to view you as a hired hand. You’re clumped with unskilled labor that’s […]
Closing the sale. That term rubs me the wrong way. It turns a decision into a transaction, removing the human aspect.
People buy because of their human side; not in spite of it. With that in mind, I prefer to enroll new clients, […]
No two clients are alike. Some face simple challenges while others are more complex. Because of that, placing the same price tag on their needs doesn’t make sense.
You have so much to offer. In fact, your service is probably superior […]
Google’s filled with lists offering expert advice about how to grow a profitable business. However, only an exceptional few actually succeed.
You want to constantly test various options to determine your best growth strategy. It’s not a simple one-size-fits-all. Are you […]
Yes, you need new clients for ongoing growth. But, don’t turn your back on your current clients. They are golden since they already know, like and trust you. So, strategically develop ways to increase the […]
The Pricing Gap
