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Brag About the Specific Problem You Solve

problem you solveClearly Define the Problem You Solve

Entrepreneurs constantly seek ways to increase their income. But they forget to ask these critical questions, “What does my client really want?” or “How can I solve their most significant problem?” Consider the problem you solve and how that relates to […]

School Got it Wrong: Ditch the Employee Mindset

Entrepreneurial mindsetTraditional education teaches conformity. During class you’re instructed to obey the rules, do what you’re told and walk down the hall in a straight line. Challenging the rules is frowned upon. Memorizing for the test, only to forget it later, is […]

Rule Breaker: An Entrepreneurs Path

rule breaker

Rule Breakers Don’t Blend In

Are you a rule-breaker? And, did you get into trouble while growing up. Then you’re in good company. Research shows that entrepreneurs, even as teenagers, didn’t always blend in.

But beware; doing something […]

SMART Goals Fail to Motivate Innovation

SMART goals failSMART goals fail to motivate

SMART goals fail to inspire visionary entrepreneurs. That’s because goals, over time, lose their appeal. As your motivation dwindles, the day to day operations gradually turn into a grind.

You then feel trapped. You go through the motions, but the burning desire […]

Your Hourly Rate is Unfair

The Costly Mistake

Your hourly rateYour hourly rate is unfair.

Entrepreneurs commonly charge for their time. School taught us that our time is highly important. However, this pricing strategy teaches your clients to view you as a hired hand. You’re clumped with unskilled labor that’s […]

Psychological Pricing: The Secret Triggers That Make Clients Buy

The Human Side to Sales

Psychological pricing Closing the sale. That term rubs me the wrong way. It turns a decision into a transaction, removing the human aspect.

People buy because of their human side; not in spite of it. With that in mind, I prefer to enroll new clients, […]

Are You Committing this Pricing Strategy Mistake?

Don’t Hide Your Expertise

posting your rates on your websiteNo two clients are alike. Some face simple challenges while others are more complex. Because of that, placing the same price tag on their needs doesn’t make sense.

You have so much to offer. In fact, your service is probably superior […]

Finally Conquer Marketing Overwhelm

The Entrepreneurs Rollercoaster

niche marketing strategyDo you love rollercoaster rides? Building a thriving business, with its ups and downs, can feel like one. Especially in the early stages before momentum develops. Adding a niche marketing strategy to everything else on your plate often causes overwhelm.

Most training […]

Business Niche: You Can’t Please Everyone

Choose a Business Niche

business nicheMore doesn’t always equate to better. This is especially true with your business. We commonly believe it’s important to serve a wide variety of clients and to offer a vast range of services. This approach; however, spreads your resources too thin.

What appeals to […]

How to Pick a Niche That’s Highly Profitable

Pick a Niche

pick a nicheAs an entrepreneur, you devote countless hours to your business. Can you even remember the last time you enjoyed a work-free weekend? If you’re making those personal sacrifices, then let’s ensure your efforts move your business in the right direction.

At some point in the […]

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