The Human Side to Sales
Closing the sale. That term rubs me the wrong way. It turns a decision into a transaction, removing the human aspect.
People buy because of their human side; not in spite of it. With that in mind, I prefer to enroll new clients, […]
Don’t Hide Your Expertise
No two clients are alike. Some face simple challenges while others are more complex. Because of that, placing the same price tag on their needs doesn’t make sense.
You have so much to offer. In fact, your service is probably superior […]
The Entrepreneurs Rollercoaster
Do you love rollercoaster rides? Building a thriving business, with its ups and downs, can feel like one. Especially in the early stages before momentum develops. Adding a niche marketing strategy to everything else on your plate often causes overwhelm.
Most training […]
Choose a Business Niche
More doesn’t always equate to better. This is especially true with your business. We commonly believe it’s important to serve a wide variety of clients and to offer a vast range of services. This approach; however, spreads your resources too thin.
What appeals to […]
Pick a Niche
As an entrepreneur, you devote countless hours to your business. Can you even remember the last time you enjoyed a work-free weekend? If you’re making those personal sacrifices, then let’s ensure your efforts move your business in the right direction.
At some point in the […]
Unexpected challenges arise
Alignment rules! When your thoughts, emotions and actions work together, then you’re on fire. During those times high productivity times, a ton of action items get crossed […]