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Brag About the Specific Problem You Solve

problem you solveClearly Define the Problem You Solve

Entrepreneurs constantly seek ways to increase their income. But they forget to ask these critical questions, “What does my client really want?” or “How can I solve their most significant problem?” Consider the problem you solve and how that relates to […]

School Got it Wrong: Ditch the Employee Mindset

Entrepreneurial mindsetTraditional education teaches conformity. During class you’re instructed to obey the rules, do what you’re told and walk down the hall in a straight line. Challenging the rules is frowned upon. Memorizing for the test, only to forget it later, is […]

Rule Breaker: An Entrepreneurs Path

rule breaker

Rule Breakers Don’t Blend In

Are you a rule-breaker? And, did you get into trouble while growing up. Then you’re in good company. Research shows that entrepreneurs, even as teenagers, didn’t always blend in.

But beware; doing something […]

SMART Goals Fail to Motivate Innovation

SMART goals failSMART goals fail to motivate

SMART goals fail to inspire visionary entrepreneurs. That’s because goals, over time, lose their appeal. As your motivation dwindles, the day to day operations gradually turn into a grind.

You then feel trapped. You go through the motions, but the burning desire […]

Your Hourly Rate is Unfair

The Costly Mistake

Your hourly rateYour hourly rate is unfair.

Entrepreneurs commonly charge for their time. School taught us that our time is highly important. However, this pricing strategy teaches your clients to view you as a hired hand. You’re clumped with unskilled labor that’s […]

Value Based Pricing: Part Art and Part Science

Value based pricingThe Pricing Gap

Ever measure the gap between how much you make and how much you’d like to earn? Your money deserves attention. Research states 82% of businesses fail because of cash flow problems.

Don’t simply consider production costs, […]

Psychological Pricing: The Secret Triggers That Make Clients Buy

The Human Side to Sales

Psychological pricing Closing the sale. That term rubs me the wrong way. It turns a decision into a transaction, removing the human aspect.

People buy because of their human side; not in spite of it. With that in mind, I prefer to enroll new clients, […]

Are You Committing this Pricing Strategy Mistake?

Don’t Hide Your Expertise

posting your rates on your websiteNo two clients are alike. Some face simple challenges while others are more complex. Because of that, placing the same price tag on their needs doesn’t make sense.

You have so much to offer. In fact, your service is probably superior […]

Top 4 Strategies to Grow a Profitable Business

Grow a Profitable Business

manhattan-1674404Google’s filled with lists offering expert advice about how to grow a profitable business. However, only an exceptional few actually succeed.

You want to constantly test various options to determine your best growth strategy. It’s not a simple one-size-fits-all. Are you […]

The Single, Quickest Way to Increase Profits

Your Current Clients are Golden

increase the value of your current clientsYes, you need new clients for ongoing growth. But, don’t turn your back on your current clients. They are golden since they already know, like and trust you. So, strategically develop ways to increase the […]

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