Recommendations for your business to succeed
This post has recommendations for a business to be successful, and that you might overlook. If you’re highly passionate about what you do and enjoy every aspect of your business, then this applies to you.
Your business is your passion. I get that.
There’s something special about growing a business that is personally meaningful. You confidently provide a valuable service, you’re never bored and your ideas challenge the status quo.
Since you genuinely care about your clients, you’re determined to give them exceptional service. Plus your work contributes, either directly or indirectly, to the overall economy.
Passion and responsibility
Along with passion comes responsibility. That’s because there’s always the risk of working on projects you initially think are right and which you find enjoyable, but when you take a closer look, you realize these projects don’t advance your business. Either they don’t create additional income, improve your current services, or effectively market your services.
Remember, you are the boss. The growth of your business relies on you. As a growth minded entrepreneur, don’t settle for doing things as you’ve always done. Instead consistently strive to improve your impact and effectiveness.
Continuously check to verify that you’re growing in the right direction. Because sometimes your choices will lead you astray. Once you’re aware that you’ve veered off path, course correct to get back on course as quickly as you can.
Check out these recommendations for a business to be successful. These tips are especially for you – the passionate, energetic and determined business owner – to follow. They’re your guide to steadily keep you on course. Your business and your clients will benefit.
Follow These 5 Recommendations for a Business to Be Successful
1. Talk to your clients.
I know so many promising entrepreneurs who did a ton of hard work and played by the book, but who didn’t make it in the long-run because they didn’t recognize the importance of this one tip.
Your business exists because of your clients. Pay attention to them. Add this as a reminder to the top of your daily to-do list.
Reaching out to your potential and current clients is a game-changer. Talk to them. Discover where your potential ideal clients hang out. Pay attention to their language. What concerns do they talk about and how do they express those concerns?
Here’s an advanced move on how to quickly get their attention. Drop your industry lingo and talk their talk. For example, many of my clients don’t like selling. Instead of saying they don’t like selling, they tell me that they don’t like to be salesy. Using their phrases instead of your industry terms helps potential clients engage with your brand and products.
Finding what works best takes time and effort. Do you know which virtual forums and social media channels your ideal client uses? Social media is a great way to test your messaging and learn which messages get the best response. The reason that’s important is because you’ll get a better response with highly targeted messaging.
So I challenge you to reach out to your clients and talk to them this week. Don’t view this as an inconvenience or that you’re bothering them. They’ll happily answer your questions and be pleased that you wanted their input.
2. Leverage your expertise.
Improve your expertise. This is one of the best ways to increase your income. Unfortunately, so many entrepreneurs forget about this business growth option.
Yes, entrepreneurs who are passionate about their work run the risk of giving away too much for free. This is a red flag that you’re under-pricing your energy, undervaluing your time and struggling with low business confidence. You’re basically telling yourself and your clients that your service is not worth being paid for.
While having freebies and sharing your knowledge with potential clients is a fantastic way for them to learn how you can help them, you’ll want to set some limits.
Scaling allows you to offer your services to more than one person at a time. Start to ask yourself how you can do more of what you do best. Consider how your services can become more profitable. Explore where you can free your schedule by outsourcing some of your current work responsibilities that don’t necessarily need to be done by you.
Be brutally honest about your special skills. My clients call their special skills their super power, since these are the things they perform best. It’s easier to educate others about your super powers when you recognize their value. Educating others is a sure way to become more trusted in your niche, be taken more seriously, and attract more opportunities.
3. Be a brand too.
Are you already making enough money to live an enjoyable lifestyle? Everything’s working fine and you don’t feel like growing. New leads are coming in through different sales funnels, and that’s evidence that what you are doing is working.
Got it. As a business coach, I encourage you to consider the big picture and your branding. A well branded business strategically helps you to rise above others in a crowded niche.
Change is constant. Maybe you’re doing well now. Do you possess a solid plan to ensure you’ll remain busy in a year from now? A strong brand keeps you, and your business, top of mind.
Your brand aligns with your core values. This influences your messaging and virtual presence. Review your site so every page consistently reflects your brand. Tell your story and be authentic.
Your brand extends to your social media presence. Professional pictures are a powerful way to represent you and your business. The details you share about yourself and your business also help to build your brand. How would your personality and your values influence your brand?
4. Give people what they want.
Certain professions must follow the trends. But that doesn’t apply to all professions. Instead of following trends, consider what best serves your ideal client. It’s okay to be contrary to what’s currently popular.
To offer services your clients want (and thus making sure they come back to you and tell others about you) talk with your clients about their current needs. Create a buyer persona, which I also call an avatar.
To really make this work, you’ll want to dedicate some time and resources. Market research, tracking behavior and surveys are common resources that help you determine the needs and wants of your ideal client.
You gathered that information. Now what? You’ll want to analyze the results, fine tune the description of your ideal customer, and then go build your next product or create your next campaign based on that information.
5. You don’t need to reinvent the wheel.
Growth minded entrepreneurs possess a strong vision about their business success. Maybe you want to influence your industry standards or elevate the client experience. Well, how do you achieve that result?
Changing the current standard involves risk. That’s because you can rarely guarantee how your new approach will be received, or how long it will stay on top. So one popular strategy has you offer something that’s already accepted. Then improve it so it’s better.
That might mean simplifying a product, finding an easier solution for an already common problem or combining two seemingly impossible ideas to create something of high value. Consider what already exists and how you can improve that service or experience.
Business success boils down to a few things at the end of the day.
Work hard, remain on your path, take calculated risks and continually question your current methods. Know your value and your worth to avoid straying from your vision.
Consistency and focused work lead to great results. Follow these recommendations for a business to be successful, and your business will grow, while keeping your passion alive. How do you keep your passion alive?