Value Yourself So Clients Value Your Work

Undervaluing yourself causes cash flow problems.

Undervaluing yourself causes cash flow problems.

Your income is tied to your self-worth. Undervaluing yourself causes cash flow problems. Even though it’s under the radar, you constantly give clues to others. They can sense how you feel about yourself. So even when you’re doing everything to attract clients, you may be pushing them away on a subconscious level.

Which of these apply:

  • You postpone increasing your rates even though you could use the money.
  • Your consults end before you ask them to work with you.
  • Discussing your fees is uncomfortable.
  • Constantly comparing yourself to others creates frustration and envy.

These are clues that deep in your heart you don’t value yourself. It’s difficult for your clients to recognize your value when you undervalue yourself or feel like a fake.

Change is possible. That’s because our minds have plasticity. You can replace an old pattern with a new one that’s better suited for you and your business.

Imagine showing up at the table where every conversation is a value conversation. This one change causes potential clients to view your services as an investment instead of a cost.

Finally stop undervaluing yourself

When you really think about it, you are in competition with yourself. You may believe that competitors who charge less are your competition, but that is not the case. Plenty of entrepreneurs charge higher fees. They aren’t interested in attracting price sensitive clients.

Undercharging is a downward spiral. It creates scarcity. You can only last so long before you go out of business.

It’s difficult to make ends meet when you’re in a low-fee pricing war. This approach cuts into your free time, adds stress and eventually leads to burn out. That can only last for so long before it takes a toll on your health and well-being.

Competing on price attracts non-ideal clients who are price sensitive. Clients who work with you because of your low rates do not have any loyalty. They quickly move on when they discover another business with lower fees. And, there will always be somebody ready to undercut your rates.

They are not competition. You are your competition.

Success happens from the inside out. So the best solution is to build up your self-worth.

Acknowledge Your Knowledge

Change your mindset. Acknowledge the skills you bring to the table.

Here’s how to get started:

  1. Time in the field. Consider the insights and wisdom you developed over time. Every course, workshop, and training you took adds to your value. Write a list of all the training you have done. You’ll surprise yourself with how much time and energy you’ve invested. Seeing your list with all the time spent learning will boost your confidence. Yes, you do have skills that most people don’t possess.
  2. Monetary investment. Let’s take this one step further. How much money did you invest to learn those skills? You’re not an imposter. Your clients benefit from your knowledge. You deserve to reap the rewards of your specific knowledge.
  3. Your skill set. Make a list of the skills you offer your customers. Take some time as you work through this process to list your skills. Don’t overlook the things you take for granted because they’re easy and you believe anyone can do those. Those things are usually the most valuable to your clients.
  4. Problem solving. Now make a list of the benefits a client receives when they work with you. Once again, list the many ways you help your clients. Every benefit is a testament to your value and a reason for new clients to work with you. Paste that list of benefits where you can see it often.
compete on price

You don’t have to compete on price when you position yourself as a problem solver.

Communicate Your Value

As your self-worth grows, things begin to shift. You gradually stop positioning your services as a commodity where you compete on price. Instead you emphasize the value your clients enjoy as you become their go-to solution. Position yourself as a problem solver to become invaluable to your clients.

Here’s an advanced move that I teach my clients. Don’t discuss your rates too soon during a consult. You have to earn the right to discuss your services.

Set up your consult so a potential client recognizes the value you offer. Then they’ll want to know how to work with you. Here’s where you share how they benefit from your services.  Now you may not memorize your benefits. That’s okay. Keep your benefit list in front of you.

You don’t want to overwhelm a potential client with all the benefits you offer. Keep it simple. Solely focus on the exact benefits they need. Remember that they reached out to you because they’re interested in what you offer.

Most people are visual. So paint verbal pictures of how each benefit will solve their current problem. If it feels right, then describe how you have helped others looking for a similar solution.

Talking about yourself can be uncomfortable because it may feel like you’re bragging. Don’t brag. Instead educate a potential client about what they can expect from your work.

Set aside time to practice. Then it’ll be easier to discuss those benefits during your next consult.

Knowing your value and comfortably sharing that with a potential client is a game changer. You no longer have to compete on price. Instead ideal clients will happily pay you for the solutions you offer.

Experience Business Growth

As your self-worth strengthens your business becomes more profitable. You stop competing on price. Your rates are now determined by value. What changes would you need to make to alter your pricing strategy?

Value based pricing frees up time. You don’t need as many clients in order to grow a profitable business. Owning your value leads to customer appreciation.

Undervaluing yourself keeps you stuck. Follow these recommendations for a business to be successful, and grow while keeping your passion alive. Are you tired of doing work for free because you don’t know how to charge for it? Discover how to get paid what you are worth and attract clients who understand your value. Right NOW claim your FREE GIFT and discover how to create value based pricing.